Here’s what to ask if you’re considering investing in property and estate agency franchises
More often than not, it all comes down to one thing and one thing only – the investor.
If investors express interest in property and estate agency franchises, they will likely shop around. However, they might not know what questions to ask, so here’s what somebody with experience would ask. It’s clean, and it’s simple . . .
“What’s in it for me?”
You need to know and comprehend the level of support afforded to you. Are you are just buying the name and if they’re just putting up your building – then are you off on your own? Alternatively, are you going to have weekly coaching calls? Will someone take a portion of your franchise fees and invest in marketing in your local area? Will they use their established channels to help you grow your business? At the end of the day, YOU are approaching these property and estate agency franchises. It is YOU who is investing £10-25,000.
So what do you get? What’s your return on investment? How will that franchise help you? That’s what you should ask.
Let’s say you made that investment. If you’re just buying a logo there’s not as much value to that these days. People might disagree and say that there’s the power behind a brand – but there’s only genuine power if that brand helps you. Smart people search for property and estate agency franchises who require more hand-holding. They’re looking for an established system that offers a lot more guidance. However, some franchises just sell their branding to somebody without the help behind it and hope for the best. Honestly, sometimes that could help lower the entry point, but it all comes down to the right fit for you.
Here at Saxe Coburg, we have far alternative methods. Methods that you can read in depth in our brochure below.