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Showcase of Muhammed Ali by ALTR-EGO at Maddox Gallery

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Showcase of David and Harper Beckham by ALTR-EGO at Maddox Gallery

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Showcase of Ayrton Senna by ALTR-EGO at Maddox Gallery

ALTR-EGO By Iain Alexander

Allow us to take you on a journey of art and style. “ICONS” is a unique collection of portraits by Iain Alexander, the award-winning artist who can list business icons, celebrities, musicians, film-stars and Royalty as clients across the globe.

Contact Us

For further information on ALTR EGO, including commissions and bespoke pieces please contact ous via email info@saxecoburg.co.uk or call our office on 01202 303066

Business Profile

Iain Alexander AKA ALTR-EGO draws inspiration from the definition of the word ‘alter ego’; a person’s secondary or alternative personality, whereby in the flesh people often appear a million miles from their photographic alter egos.

The pieces are unique, vibrant and colourful, characterized by powerful imagery such as flowers or flames. Alexander’s technique and final product is like no other. By painting directly onto aluminium sheet metal he uses a selection of mixed mediums to create an almost three-dimensional movement including diamond dust, oils, acrylics, emulsions, spray paints and gold leaf. Recent subjects include David Bowie, Muhammed Ali, Ayrton Senna and Sheik Mandan of Dubai.

Over recent years in particular, Alexander
has been garnering worldwide attention for his work. Swiss art auctioneer and critic
Simon du Pury described, “I love Iain’s vision and style combining art and music. This is very relevant to what the world of art needs now. Iain is a marketing dream.”

Alexander finds inspiration in everything from the extraordinary and the mundane in equal measures to create original, stylish and often surprising works of art, with a focus on impact that marries imagery with iconography.
It was Alexander’s desire to reconnect with the passion for art, which consumed him from an early age, led him to create the ALTR-EGO brand. After his Art College professor told him that making a living from art was practically impossible, he took his life on an entirely different course, which involved him travelling
the world on a series of adventures that would later provide inspiration when he returned to art.


To date, Alexander is the official artist for renowned international DJ’s and music
producers including Avicii, Swedish House Mafia, Axwell & Ingrosso and Paul Oakenfold for whom he creates artwork, billboards and print media artwork all over the world. He also designs for the bespoke luxury shoe brand Eves & Gray and recently exhibited in the MIX2 exhibition alongside the acclaimed artists Banksy & Takashi Murakami.

Alexander’s portraits and clients include Queen Elizabeth II ,Sheikh Zayed Bin Sultan Al
Nayen (former Ruler of UAE), Sheikh Khalifa Bin Sultan Al Nayen (Ruler of UAE), Sheikh Tamim Bin Hamad Al Thani (Ruler of Qatar), the Malaysian royal family, Dame Vivienne Westwood, David Beckham, Jim Morrison, Kanye West, Mick Jagger, Madonna, Kurt Cobain, Jimmy Hendrix, Will Smith, Daniel Craig and Alexander McQueen, Mohammad Ali and Kurt Cobain.

Dylan Jones OBE, Editor of GQ magazine and author of biographies on David Bowie, Jim Morrison and David Cameron said about ALTR-EGO ‘‘this art is amazing” – and we couldn’t agree more.