Is Your Estate Agent Doing Enough Post Lockdown?

Jul 20, 2020 | Blog

The property market is back in full swing and Dorset has never been more appealing to people across the whole of the UK, due to our beautiful sandy beaches, the New Forest and the Purbecks all within easy reach. Due to this, Zoopla have reported a rise in house prices, up by 2.4% from the start of the year.

With this is mind we have complied a few key marketing points to ask, is your Estate Agent doing enough post lockdown?

Video Tour
Does your property have a video tour? In today’s world, this a vital way to market a property, especially during the pandemic. With a lot of people still shielding and rightly abiding by social distancing rules, sometimes property viewings are unable to take place. Having a video walkthrough of your property enables your agent to reach a far wider audience by giving people the ability to view from the comfort of their own home.

High Quality Photos
The way your property is perceived online is one of the key factors in determining how much interest it will receive which in turn impacts the timescale and achieved selling price. High quality photos play a vital role in creating a good first impression and capturing a prospective buyer’s attention. Does your property make the right first impression online? Could your property photos be improved? Did you redecorate during lockdown? Sometimes refreshing your property listing with new, high quality photos can be all that’s required to generate the interest your property needs to sell.

Floor Plan
This is an absolute MUST. Does your property listing have a detailed and accurate floor plan? Rightmove inform us that 37% of buyers will not enquire about a property if the listing does not have a floor plan.

Detailed Property Description
Does your property have a detailed description that really sells your home? Prospective buyers are asking more questions than ever before about a property, so having an informative description that shares all the key information about your property is essential.

Social Media Presence
Has your Estate Agent explored every single avenue? With the vast majority of people having access to some form of social media, these platforms provide a great opportunity to generate further interest via word of mouth, likes and shares. We have an in-house marketing team and an extensive following across all our social media platforms to give your property the maximum exposure it deserves.

Throughout the current pandemic, our team at Saxe Coburg has remained proactive and quickly adapted to new ways of working, ensuring that our clients have continued to receive the high service level they have come to expect from us.

Since the market reopened a few weeks back, our staff have been actively viewing, selling and valuing property across the BH postcodes, adhering to safe working practices and government guidelines. Consequently, we have seen a huge spike in demand from both buyers and sellers who are now highly motivated to get moving without further delay and Rightmove recently reporting their busiest day ever.

We have noticed that some agents are still not open for business meaning that their clients are missing out on this surge in demand.

If you feel that we can be of any assistance at this stage, or would like to discuss your move in further detail we would be happy to hear from you. Please feel free to give us a call on 01202 303066 or pop into the branch at any point.